juancos/Multicanal-Engagement-Analysis-and-Markerting-Mix juancos/Multicanal-Engagement-Analysis-and-Markerting-Mix

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juancos/Multicanal-Engagement-Analysis-and-Markerting-Mix
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Repository Details

This project analyzes influencer marketing through a marketing mix lens (product, price, promotion, place) & digital ad metrics (ROI, CPM, CPC) to optimize campaign performance for brands & agencies. It offers insights on content type, promotions & audience for better resource allocation & achieving marketing goals.

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