KPMG-Data-Analytics-Consulting-Virtual-Experience-Program
Sprocket Central Pty Ltd, a medium size bikes & cycling accessories organisation, needs help with its customer and transactions data. The organisation has a large dataset relating to its customers, but their team is unsure how to effectively analyse it to help optimise its marketing strategy. In order to support the analysis, you decide to start the preliminary data exploration and identify ways to improve the quality of Sprocket Central Pty Ltd.’s data. Now get valuable insights and help optimizing its marketing strategy.