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Native ads are ad assets that are presented to users via UI components that are native to the platform. They're shown using the same types of views with which you're already building your layouts, and can be formatted to match the visual design of the user experience in which they live. In coding terms, this means that when a native ad loads, your app receives a NativeAd object that contains its assets, and the app (rather than the Google Mobile Ads SDK) is then responsible for displaying them.
