Analytics tracking package for Laravel

Quickstart

composer require ipunkt/laravel-analytics

You can use the facade Analytics.

To your .env add these variables and set them to your liking:

ANALYTICS_PROVIDER=GoogleAnalytics
ANALYTICS_TRACKING_ID=your-tracking-id

We support the whole configuration as environment variables. Please see Configuration section.

Finally, just above your </head> closing tag place, this code:

{!! Analytics::render() !!}

You now have Google Analytics working. Enjoy!

Installation

Add to your composer.json following lines

"require": {
	"ipunkt/laravel-analytics": "~3.0"
}

Add Ipunkt\LaravelAnalytics\AnalyticsServiceProvider::class, to providers in app/config/app.php.

Optional: Add 'Analytics' => Ipunkt\LaravelAnalytics\AnalyticsFacade::class, to aliases in app/config/app.php.

Run php artisan vendor:publish --provider="Ipunkt\LaravelAnalytics\AnalyticsServiceProvider"

Then edit analytics.php in config to your needs. We do config merge in the service provider, so your local settings will stay the same.

For laravel 7.x please use the 3.x release.

"require": {
	"ipunkt/laravel-analytics": "~3.0"
}

For laravel 6.x please use the 2.x release.

"require": {
	"ipunkt/laravel-analytics": "~2.0"
}

For php < 7.2 or laravel < 6.0 please use the 1.x release.

"require": {
	"ipunkt/laravel-analytics": "~1.0"
}

Configuration

provider: Provider to use, possible Providers are: GoogleAnalytics, NoAnalytics

Google Analytics

tracking_id: Tracking ID, Your tracking id for Google Analytics
tracking_domain: Tracking domain, unset or set to "auto" for automatic fallback
tracker_name: Tracker name
display_features: enabling the display features plugin, possible values: (true|false)
anonymize_ip: anonymize users ip, possible values: (true|false)
auto_track: auto tracking current pageview, possible values: (true|false)
debug: enabling the debug mode, possible values: (true|false)
optimize_id: enabling the optimze feature of [Google Analytics](https://support.google.com/optimize/answer/6262084)

Environment-based Configuration

You can configure the whole settings by changing/setting environment variables in your .env file. (Or .env.dusk file if you use Laravel Dusk).

Here is the mapping of configuration value and the environment-based names:

tracking_id: ANALYTICS_TRACKING_ID
tracking_domain: ANALYTICS_TRACKING_DOMAIN (auto)
tracker_name: ANALYTICS_TRACKER_NAME (t0)
display_features: ANALYTICS_DISPLAY_FEATURES (false)
anonymize_ip: ANALYTICS_ANONYMIZE_IP (true)
auto_track: ANALYTICS_AUTO_TRACK (true)
debug: ANALYTICS_DEBUG (true on local environment)
optimize_id: ANALYTICS_OPTIMIZE_ID

This behaviour was integrated with version 1.3.2.

Other

disable_script_block: You can disable script block generation by configuration value, possible values: (true|false), false by default.

Usage

In controller action (or anywhere else) use following statement to track an event or page view:

//	tracking the current page view
Analytics::trackPage();	// only necessary if `auto_track` is false or Analytics::disableAutoTracking() was called before

//	tracking an event
Analytics::trackEvent('category', 'action');

//	tracking a custom line
Analytics::trackCustom("ga('send', ......"); // this line will be added within the tracking script

You can set an optional campaign for the tracking:

// creating a campaign
$campaign = new \Ipunkt\LaravelAnalytics\Data\Campaign('Sales2016');
$campaign->setMedium('web')->setSource('IT Magazine')->setKeyword('Hot stuff');
Analytics::setCampaign($campaign);

You can set an user id for the tracking:

// creating a campaign
Analytics::setUserId($userIdentificationHash);

In your view or layout template (e.g. a blade template) use the following statement:

{!! Analytics::render() !!}

For Google Analytics you should place the statement right below the body tag

<body>{!! Analytics::render() !!}

Dependency Injection

You can inject the analytics provider by referencing the interface:

class PageController extends Controller
{
	public function show(\Ipunkt\LaravelAnalytics\Contracts\AnalyticsProviderInterface $analytics)
	{
		$analytics->setUserId(md5(\Auth::user()->id)); // identical to Analytics::setUserId(md5(\Auth::user()->id));
		return view('welcome');
	}
}

How to use

The GoogleAnalytics Provider automatically controls the local environment behaviour for testing purposes.

There is a builtin provider called NoAnalytics. This is for testing environments and tracks nothing. So you do not have to rewrite your code, simple select this provider in analytics configuration for your special environment configurations.

Track a measurement without having javascript

Log in to Google Analytics and create custom definition. There you create a custom metrics. For example: Email opens, Integer type, min: 0 and max: 1 This will be available as metric1.
Within your mail template (or page template) you have to create a tracking image

<img src="{!! Analytics::trackMeasurementUrl('metric1', '1', new Event, new Campaign, md5($user)) !!}" width="1" height="1" style="background-color: transparent; border: 0 none;" />
That's it

Content Security Policy

Since version 1.3 is a support for Content Security Policy integrated.

Please call the withCSP() on the provider interface instance.

Then use an additional package (or implement on your own) martijnc/php-csp and use the following code in your middleware or your javascript sending controller:

use Phpcsp\Security\ContentSecurityPolicyHeaderBuilder;

$policy = new ContentSecurityPolicyHeaderBuilder();

// Set the default-src directive to 'none'
$policy->addSourceExpression(ContentSecurityPolicyHeaderBuilder::DIRECTIVE_DEFAULT_SRC, 'none');

// Add the nonce to the script-src directive
$policy->addNonce(ContentSecurityPolicyHeaderBuilder::DIRECTIVE_SCRIPT_SRC, $analytics->withCSP()->cspNonce());

foreach ($policy->getHeaders(true) as $header) {
    header(sprintf('%s: %s', $header['name'], $header['value']));
}

The result looks like this:

array (size=1)
  0 => 
    array (size=2)
      'name' => string 'Content-Security-Policy' (length=23)
      'value' => string 'default-src 'none'; script-src 'nonce-RandomNonceStringFromAnalyticsProvider';' (length=58)

On rendering your analytics script the nonce attribute will be automatically added on your script tag.

API Documentation

For the correct usage methods look at the Ipunkt\LaravelAnalytics\Contracts\AnalyticsProviderInterface.php

Analytics::render()

Context: Blade Templates, View

For rendering the correct javascript code. It is necessary to have it in all layout files to track your actions and page calls.

/**
 * returns the javascript code for embedding the analytics stuff
 *
 * @return string
 */
public function render();

Analytics::trackPage()

Context: Controller, Action code

For tracking a page view.

/**
 * track an page view
 *
 * @param null|string $page
 * @param null|string $title
 * @param null|string $hittype
 * @return void
 */
public function trackPage($page, $title, $hittype);

Analytics::trackEvent()

Context: Controller, Action code

For tracking an event

/**
 * track an event
 *
 * @param string $category
 * @param string $action
 * @param null|string $label
 * @param null|int $value
 * @return void
 */
public function trackEvent($category, $action, $label, $value);

Analytics::trackCustom()

Context: Controller, Action code

For tracking a custom script line within the embedded analytics code.

/**
 * track any custom code
 *
 * @param string $customCode
 * @return void
 */
public function trackCustom($customCode);

Analytics::enableDisplayFeatures()

Context: Controller, Action code

Enabling display features, overriding the configuration setting display_features.

/**
 * enable display features
 *
 * @return GoogleAnalytics
 */
public function enableDisplayFeatures();

Analytics::disableDisplayFeatures()

Context: Controller, Action code

Disabling display features, overriding the configuration setting display_features.

/**
 * disable display features
 *
 * @return GoogleAnalytics
 */
public function disableDisplayFeatures();

Analytics::enableAutoTracking()

Context: Controller, Action code

Enabling the auto tracking, overriding the configuration setting auto_track.

/**
 * enable auto tracking
 *
 * @return GoogleAnalytics
 */
public function enableAutoTracking();

Analytics::disableAutoTracking()

Context: Controller, Action code

Disabling the auto tracking, overriding the configuration setting auto_track.

/**
 * disable auto tracking
 *
 * @return GoogleAnalytics
 */
public function disableAutoTracking();

Analytics::trackMeasurementUrl()

Context: Blade Template, View

Sometimes you have to track measurements, e.g. opening an email newsletter. There you have no javascript at all.

/**
 * assembles an url for tracking measurement without javascript
 *
 * e.g. for tracking email open events within a newsletter
 *
 * @param string $metricName
 * @param mixed $metricValue
 * @param \Ipunkt\LaravelAnalytics\Data\Event $event
 * @param \Ipunkt\LaravelAnalytics\Data\Campaign $campaign
 * @param string|null $clientId
 * @param array $params
 * @return string
 */
public function trackMeasurementUrl($metricName, $metricValue, Event $event, Campaign $campaign, $clientId = null, array $params = array());

Analytics::setUserId($userId)

Context: Controller, Action code

Adding an user id to analytics tracking. This user id is a user-dependent unique id. But be careful, you should have no direct relation to the special user itself - it should be unique per user for analyzing.

This user tracking is implemented at Google Analytics.

/**
 * sets an user id for user tracking
 *
 * @param string $userId
 * @return AnalyticsProviderInterface
 */
public function setUserId($userId);

Analytics::unsetUserId()

Context: Controller, Action code

Removing of an user id is also possible.

/**
 * unset an user id
 *
 * @return AnalyticsProviderInterface
 */
public function unsetUserId();

Analytics::setCampaign($campaign)

Context: Controller, Action code

Adding a campaign to the current tracking.

This campaign tracking is documented for Google Analytics.

/**
 * sets a campaign
 *
 * @param Campaign $campaign
 * @return AnalyticsProviderInterface
 */
public function setCampaign(Campaign $campaign);

Analytics::unsetCampaign()

Context: Controller, Action code

Removing of a campaign is also possible.

/**
 * unset a possible given campaign
 *
 * @return AnalyticsProviderInterface
 */
public function unsetCampaign();

Analytics::enableScriptBlock()

Context: Controller, Action code

Enabling the rendering of the <script>...</script> block tags. Is enabled by default, so you do not have to call this.

/**
 * render script block
 *
 * @return GoogleAnalytics
 */
public function enableScriptBlock();

Analytics::disableScriptBlock()

Context: Controller, Action code

Disabling the rendering of the <script>...</script> block tags.

/**
 * do not render script block
 *
 * @return GoogleAnalytics
 */
public function disableScriptBlock();

Analytics::enableEcommerceTracking()

Context: Controller, Action code

Enabling ecommerce tracking.

/**
 * enable ecommerce tracking
 *
 * @return AnalyticsProviderInterface
 */
public function enableEcommerceTracking();

Analytics::disableEcommerceTracking()

Context: Controller, Action code

Disabling ecommerce tracking.

/**
 * disable ecommerce tracking
 *
 * @return AnalyticsProviderInterface
 */
public function disableEcommerceTracking();

Analytics::ecommerceAddTransaction()

Context: Controller, Action code

Add ecommerce transaction to tracking code.

/**
 * ecommerce tracking - add transaction
 *
 * @param string $id
 * @param null|string $affiliation
 * @param null|float $revenue
 * @param null|float $shipping
 * @param null|float $tax
 * @param null|string $currency
 *
 * @return AnalyticsProviderInterface
 */
public function ecommerceAddTransaction($id, $affiliation = null, $revenue = null, $shipping = null, $tax = null, $currency = null);

The multi currency tracking is supported with currency values defined here.

Analytics::ecommerceAddItem()

Context: Controller, Action code

Add ecommerce item to tracking code.

/**
 * ecommerce tracking - add item
 *
 * @param string $id
 * @param string $name
 * @param null|string $sku
 * @param null|string $category
 * @param null|float $price
 * @param null|int $quantity
 * @param null|string $currency
 *
 * @return AnalyticsProviderInterface
 */
public function ecommerceAddItem($id, $name, $sku = null, $category = null, $price = null, $quantity = null, $currency = null);

The multi currency tracking is supported with currency values defined here.

Analytics::setCustom()

Context: Controller, Action code

Adds custom settings.

/**
 * sets custom dimensions
 *
 * @param string|array $dimension
 * @param null|string $value
 * @return AnalyticsProviderInterface
 */
public function setCustom($dimension, $value = null)

Analytics::withCSP()

Context: Controller, Action code

Enabling the Content Security Policy feature.

/**
 * enables Content Security Polity and sets nonce
 *
 * @return AnalyticsProviderInterface
 */
public function withCSP();

Analytics::withoutCSP()

Context: Controller, Action code

Disabling the Content Security Policy feature.

/**
 * disables Content Security Polity
 *
 * @return AnalyticsProviderInterface
 */
public function withoutCSP();

Analytics::cspNonce()

Context: Controller, Action code

Returns the nonce generated for the Content Security Policy Header.

/**
 * returns the current Content Security Policy nonce
 *
 * @return string|null
 */
public function cspNonce();

Analytics::setOptimizeId()

/**
 * set a custom optimize ID (the GTM-XXXXXX code)
 *
 * @param string $optimizeId
 *
 * @return AnalyticsProviderInterface
 */
public function setOptimizeId($optimizeId);

ipunkt/laravel-analytics

ipunkt

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Repository Details

Analytics tracking package for Laravel

Quickstart

Installation

Configuration

Google Analytics

Environment-based Configuration

Other

Usage

Dependency Injection

How to use

Track a measurement without having javascript

Content Security Policy

API Documentation

Analytics::render()

Analytics::trackPage()

Analytics::trackEvent()

Analytics::trackCustom()

Analytics::enableDisplayFeatures()

Analytics::disableDisplayFeatures()

Analytics::enableAutoTracking()

Analytics::disableAutoTracking()

Analytics::trackMeasurementUrl()

Analytics::setUserId($userId)

Analytics::unsetUserId()

Analytics::setCampaign($campaign)

Analytics::unsetCampaign()

Analytics::enableScriptBlock()

Analytics::disableScriptBlock()

Analytics::enableEcommerceTracking()

Analytics::disableEcommerceTracking()

Analytics::ecommerceAddTransaction()

Analytics::ecommerceAddItem()

Analytics::setCustom()

Analytics::withCSP()

Analytics::withoutCSP()

Analytics::cspNonce()

Analytics::setOptimizeId()

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