SamDewriter/ABHypothesisTesting-AdCampaignPerformance SamDewriter/ABHypothesisTesting-AdCampaignPerformance

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SamDewriter/ABHypothesisTesting-AdCampaignPerformance
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SamDewriter

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Repository Details

The focus of the project is A/B testing. A/B testing is a user experience research methodolgy. In this project, we used the data provided by Smart Ad to carry out A/B testing to analyse how customers engaged with an advert released by the company.

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