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The data was downloaded from IBM Sample Data Sets. https://www.ibm.com/communities/analytics/watson-analytics-blog/guide-to-sample-datasets/ "Predict behavior to retain customers. You can analyze all relevant customer data and develop focused customer retention programs." [IBM Sample Data Sets] Each row represents a customer, each column contains customer’s attributes described on the column Metadata. The raw data contains 7043 rows (customers) and 21 columns (features). The “Churn” column is our target.