SEOTools - SEO Tools for Laravel and Lumen

SEOTools is a package for Laravel 5.8+ and Lumen that provides helpers for some common SEO techniques.

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For license information check the LICENSE-file.

Features

Friendly simple interface
Easy of set titles and meta tags
Easy of set metas for Twitter Cards and Open Graph
Easy of set for JSON Linked Data

Installation

1 - Dependency

The first step is using composer to install the package and automatically update your composer.json file, you can do this by running:

composer require artesaos/seotools

Note: If you are using Laravel 5.5, the steps 2 and 3, for providers and aliases, are unnecessaries. SEOTools supports Laravel new Package Discovery.

2 - Provider

You need to update your application configuration in order to register the package so it can be loaded by Laravel, just update your config/app.php file adding the following code at the end of your 'providers' section:

config/app.php

<?php

return [
    // ...
    'providers' => [
        Artesaos\SEOTools\Providers\SEOToolsServiceProvider::class,
        // ...
    ],
    // ...
];

Lumen

Go to /bootstrap/app.php file and add this line:

<?php
// ...

$app = new Laravel\Lumen\Application(
    dirname(__DIR__)
);

// ...

$app->register(Artesaos\SEOTools\Providers\SEOToolsServiceProvider::class);

// ...

return $app;

3 - Facades

Note: facades are not supported in Lumen.

You may get access to the SEO tool services using following facades:

Artesaos\SEOTools\Facades\SEOMeta
Artesaos\SEOTools\Facades\OpenGraph
Artesaos\SEOTools\Facades\TwitterCard
Artesaos\SEOTools\Facades\JsonLd
Artesaos\SEOTools\Facades\JsonLdMulti
Artesaos\SEOTools\Facades\SEOTools

You can setup a short-version aliases for these facades in your config/app.php file. For example:

<?php

return [
    // ...
    'aliases' => [
        'SEOMeta'       => Artesaos\SEOTools\Facades\SEOMeta::class,
        'OpenGraph'     => Artesaos\SEOTools\Facades\OpenGraph::class,
        'Twitter'       => Artesaos\SEOTools\Facades\TwitterCard::class,
        'JsonLd'        => Artesaos\SEOTools\Facades\JsonLd::class,
        'JsonLdMulti'   => Artesaos\SEOTools\Facades\JsonLdMulti::class,
        // or
        'SEO' => Artesaos\SEOTools\Facades\SEOTools::class,
        // ...
    ],
    // ...
];

4 Configuration

Publish config

In your terminal type

php artisan vendor:publish

php artisan vendor:publish --provider="Artesaos\SEOTools\Providers\SEOToolsServiceProvider"

Lumen does not support this command, for it you should copy the file src/resources/config/seotools.php to config/seotools.php of your project

In seotools.php configuration file you can determine the properties of the default values and some behaviors.

seotools.php

meta
- defaults - What values are displayed if not specified any value for the page display. If the value is false, nothing is displayed.
- webmaster - Are the settings of tags values for major webmaster tools. If you are null nothing is displayed.
opengraph
- defaults - Are the properties that will always be displayed and when no other value is set instead. You can add additional tags that are not included in the original configuration file.
twitter
- defaults - Are the properties that will always be displayed and when no other value is set instead. You can add additional tags that are not included in the original configuration file.
json-ld
- defaults - Are the properties that will always be displayed and when no other value is set instead. You can add additional tags that are not included in the original configuration file.

Usage

Lumen Usage

Note: facades are not supported in Lumen.

<?php

$seotools = app('seotools');
$metatags = app('seotools.metatags');
$twitter = app('seotools.twitter');
$opengraph = app('seotools.opengraph');
$jsonld = app('seotools.json-ld');
$jsonldMulti = app('seotools.json-ld-multi');

// The behavior is the same as the facade

echo app('seotools')->generate();

Meta tags Generator

With SEOMeta you can create meta tags to the head

Opengraph tags Generator

With OpenGraph you can create OpenGraph tags to the head

Twitter for Twitter Cards tags Generator

With Twitter you can create OpenGraph tags to the head

In your controller

<?php

namespace App\Http\Controllers;

use Artesaos\SEOTools\Facades\SEOMeta;
use Artesaos\SEOTools\Facades\OpenGraph;
use Artesaos\SEOTools\Facades\TwitterCard;
use Artesaos\SEOTools\Facades\JsonLd;
// OR with multi
use Artesaos\SEOTools\Facades\JsonLdMulti;

// OR
use Artesaos\SEOTools\Facades\SEOTools;

class CommomController extends Controller
{
    public function index()
    {
        SEOMeta::setTitle('Home');
        SEOMeta::setDescription('This is my page description');
        SEOMeta::setCanonical('https://codecasts.com.br/lesson');

        OpenGraph::setDescription('This is my page description');
        OpenGraph::setTitle('Home');
        OpenGraph::setUrl('http://current.url.com');
        OpenGraph::addProperty('type', 'articles');

        TwitterCard::setTitle('Homepage');
        TwitterCard::setSite('@LuizVinicius73');

        JsonLd::setTitle('Homepage');
        JsonLd::setDescription('This is my page description');
        JsonLd::addImage('https://codecasts.com.br/img/logo.jpg');

        // OR

        SEOTools::setTitle('Home');
        SEOTools::setDescription('This is my page description');
        SEOTools::opengraph()->setUrl('http://current.url.com');
        SEOTools::setCanonical('https://codecasts.com.br/lesson');
        SEOTools::opengraph()->addProperty('type', 'articles');
        SEOTools::twitter()->setSite('@LuizVinicius73');
        SEOTools::jsonLd()->addImage('https://codecasts.com.br/img/logo.jpg');

        $posts = Post::all();

        return view('myindex', compact('posts'));
    }

    public function show($id)
    {
        $post = Post::find($id);

        SEOMeta::setTitle($post->title);
        SEOMeta::setDescription($post->resume);
        SEOMeta::addMeta('article:published_time', $post->published_date->toW3CString(), 'property');
        SEOMeta::addMeta('article:section', $post->category, 'property');
        SEOMeta::addKeyword(['key1', 'key2', 'key3']);

        OpenGraph::setDescription($post->resume);
        OpenGraph::setTitle($post->title);
        OpenGraph::setUrl('http://current.url.com');
        OpenGraph::addProperty('type', 'article');
        OpenGraph::addProperty('locale', 'pt-br');
        OpenGraph::addProperty('locale:alternate', ['pt-pt', 'en-us']);

        OpenGraph::addImage($post->cover->url);
        OpenGraph::addImage($post->images->list('url'));
        OpenGraph::addImage(['url' => 'http://image.url.com/cover.jpg', 'size' => 300]);
        OpenGraph::addImage('http://image.url.com/cover.jpg', ['height' => 300, 'width' => 300]);

        JsonLd::setTitle($post->title);
        JsonLd::setDescription($post->resume);
        JsonLd::setType('Article');
        JsonLd::addImage($post->images->list('url'));

        // OR with multi

        JsonLdMulti::setTitle($post->title);
        JsonLdMulti::setDescription($post->resume);
        JsonLdMulti::setType('Article');
        JsonLdMulti::addImage($post->images->list('url'));
        if(! JsonLdMulti::isEmpty()) {
            JsonLdMulti::newJsonLd();
            JsonLdMulti::setType('WebPage');
            JsonLdMulti::setTitle('Page Article - '.$post->title);
        }

        // Namespace URI: http://ogp.me/ns/article#
        // article
        OpenGraph::setTitle('Article')
            ->setDescription('Some Article')
            ->setType('article')
            ->setArticle([
                'published_time' => 'datetime',
                'modified_time' => 'datetime',
                'expiration_time' => 'datetime',
                'author' => 'profile / array',
                'section' => 'string',
                'tag' => 'string / array'
            ]);

        // Namespace URI: http://ogp.me/ns/book#
        // book
        OpenGraph::setTitle('Book')
            ->setDescription('Some Book')
            ->setType('book')
            ->setBook([
                'author' => 'profile / array',
                'isbn' => 'string',
                'release_date' => 'datetime',
                'tag' => 'string / array'
            ]);

        // Namespace URI: http://ogp.me/ns/profile#
        // profile
        OpenGraph::setTitle('Profile')
             ->setDescription('Some Person')
            ->setType('profile')
            ->setProfile([
                'first_name' => 'string',
                'last_name' => 'string',
                'username' => 'string',
                'gender' => 'enum(male, female)'
            ]);

        // Namespace URI: http://ogp.me/ns/music#
        // music.song
        OpenGraph::setType('music.song')
            ->setMusicSong([
                'duration' => 'integer',
                'album' => 'array',
                'album:disc' => 'integer',
                'album:track' => 'integer',
                'musician' => 'array'
            ]);

        // music.album
        OpenGraph::setType('music.album')
            ->setMusicAlbum([
                'song' => 'music.song',
                'song:disc' => 'integer',
                'song:track' => 'integer',
                'musician' => 'profile',
                'release_date' => 'datetime'
            ]);

         //music.playlist
        OpenGraph::setType('music.playlist')
            ->setMusicPlaylist([
                'song' => 'music.song',
                'song:disc' => 'integer',
                'song:track' => 'integer',
                'creator' => 'profile'
            ]);

        // music.radio_station
        OpenGraph::setType('music.radio_station')
            ->setMusicRadioStation([
                'creator' => 'profile'
            ]);

        // Namespace URI: http://ogp.me/ns/video#
        // video.movie
        OpenGraph::setType('video.movie')
            ->setVideoMovie([
                'actor' => 'profile / array',
                'actor:role' => 'string',
                'director' => 'profile /array',
                'writer' => 'profile / array',
                'duration' => 'integer',
                'release_date' => 'datetime',
                'tag' => 'string / array'
            ]);

        // video.episode
        OpenGraph::setType('video.episode')
            ->setVideoEpisode([
                'actor' => 'profile / array',
                'actor:role' => 'string',
                'director' => 'profile /array',
                'writer' => 'profile / array',
                'duration' => 'integer',
                'release_date' => 'datetime',
                'tag' => 'string / array',
                'series' => 'video.tv_show'
            ]);

        // video.tv_show
        OpenGraph::setType('video.tv_show')
            ->setVideoTVShow([
                'actor' => 'profile / array',
                'actor:role' => 'string',
                'director' => 'profile /array',
                'writer' => 'profile / array',
                'duration' => 'integer',
                'release_date' => 'datetime',
                'tag' => 'string / array'
            ]);

        // video.other
        OpenGraph::setType('video.other')
            ->setVideoOther([
                'actor' => 'profile / array',
                'actor:role' => 'string',
                'director' => 'profile /array',
                'writer' => 'profile / array',
                'duration' => 'integer',
                'release_date' => 'datetime',
                'tag' => 'string / array'
            ]);

        // og:video
        OpenGraph::addVideo('http://example.com/movie.swf', [
                'secure_url' => 'https://example.com/movie.swf',
                'type' => 'application/x-shockwave-flash',
                'width' => 400,
                'height' => 300
            ]);

        // og:audio
        OpenGraph::addAudio('http://example.com/sound.mp3', [
                'secure_url' => 'https://secure.example.com/sound.mp3',
                'type' => 'audio/mpeg'
            ]);

        // og:place
        OpenGraph::setTitle('Place')
             ->setDescription('Some Place')
            ->setType('place')
            ->setPlace([
                'location:latitude' => 'float',
                'location:longitude' => 'float',
            ]);

        return view('myshow', compact('post'));
    }
}

SEOTrait

<?php

namespace App\Http\Controllers;

use Artesaos\SEOTools\Traits\SEOTools as SEOToolsTrait;

class CommomController extends Controller
{
    use SEOToolsTrait;

    public function index()
    {
        $this->seo()->setTitle('Home');
        $this->seo()->setDescription('This is my page description');
        $this->seo()->opengraph()->setUrl('http://current.url.com');
        $this->seo()->opengraph()->addProperty('type', 'articles');
        $this->seo()->twitter()->setSite('@LuizVinicius73');
        $this->seo()->jsonLd()->setType('Article');

        $posts = Post::all();

        return view('myindex', compact('posts'));
    }
}

In Your View

Pro Tip: Pass the parameter true to get minified code and reduce filesize.

<html>
<head>
    {!! SEOMeta::generate() !!}
    {!! OpenGraph::generate() !!}
    {!! Twitter::generate() !!}
    {!! JsonLd::generate() !!}
    // OR with multi
    {!! JsonLdMulti::generate() !!}

    <!-- OR -->
    {!! SEO::generate() !!}

    <!-- MINIFIED -->
    {!! SEO::generate(true) !!}

    <!-- LUMEN -->
    {!! app('seotools')->generate() !!}
</head>
<body>

</body>
</html>

<html>
<head>
    <title>Title - Over 9000 Thousand!</title>
    <meta name='description' itemprop='description' content='description...'>
    <meta name='keywords' content='key1, key2, key3'>
    <meta property='article:published_time' content='2015-01-31T20:30:11-02:00'>
    <meta property='article:section' content='news'>

    <meta property="og:description" content="description...">
    <meta property="og:title" content="Title">
    <meta property="og:url" content="http://current.url.com">
    <meta property="og:type" content="article">
    <meta property="og:locale" content="pt-br">
    <meta property="og:locale:alternate" content="pt-pt">
    <meta property="og:locale:alternate" content="en-us">
    <meta property="og:site_name" content="name">
    <meta property="og:image" content="http://image.url.com/cover.jpg">
    <meta property="og:image" content="http://image.url.com/img1.jpg">
    <meta property="og:image" content="http://image.url.com/img2.jpg">
    <meta property="og:image" content="http://image.url.com/img3.jpg">
    <meta property="og:image:url" content="http://image.url.com/cover.jpg">
    <meta property="og:image:size" content="300">

    <meta name="twitter:card"content="summary">
    <meta name="twitter:title"content="Title">
    <meta name="twitter:site"content="@LuizVinicius73">

    <script type="application/ld+json">{"@context":"https://schema.org","@type":"Article","name":"Title - Over 9000 Thousand!"}</script>
    <!-- OR with multi -->
    <script type="application/ld+json">{"@context":"https://schema.org","@type":"Article","name":"Title - Over 9000 Thousand!"}</script>
    <script type="application/ld+json">{"@context":"https://schema.org","@type":"WebPage","name":"Title - Over 9000 Thousand!"}</script>
</head>
<body>

</body>
</html>

Using Macro

Using the same code in multiple places can be tedious, which is why this package includes a Macroable trait. This trait allows additional functionality to be added to a class that was not defined in the class definition, using a simple trait.

For example, imagine that you need to add meta titles and descriptions for your pages. You can add your Macroable functions in the AppServiceProvider or create a dedicated file for this purpose, and define your function as shown in the code snippet:

    SEOTools::macro('webPage', function (string $title, string $description) {
        SEOMeta::setTitle($title);
        SEOMeta::setDescription($description);
        SEOMeta::setCanonical('http://current.url.com');
        OpenGraph::setDescription($description);
        OpenGraph::setTitle($title);
        OpenGraph::setUrl('http://current.url.com');
        OpenGraph::addProperty('type', 'webpage');
    });

In your controller, you can use the following code to utilize the function:

    SEOTools::webPage('Page title', 'Page description');

API (SEOMeta)

<?php

use Artesaos\SEOTools\Facades\SEOMeta;

SEOMeta::addKeyword($keyword);
SEOMeta::addMeta($meta, $value = null, $name = 'name');
SEOMeta::addAlternateLanguage($lang, $url);
SEOMeta::addAlternateLanguages(array $languages);
SEOMeta::setTitleSeparator($separator);
SEOMeta::setTitle($title);
SEOMeta::setTitleDefault($default);
SEOMeta::setDescription($description);
SEOMeta::setKeywords($keywords);
SEOMeta::setRobots($robots);
SEOMeta::setCanonical($url);
SEOMeta::setPrev($url);
SEOMeta::setNext($url);
SEOMeta::removeMeta($key);

// You can chain methods
SEOMeta::setTitle($title)
            ->setDescription($description)
            ->setKeywords($keywords)
            ->addKeyword($keyword)
            ->addMeta($meta, $value);

// Retrieving data
SEOMeta::getTitle();
SEOMeta::getTitleSession();
SEOMeta::getTitleSeparator();
SEOMeta::getKeywords();
SEOMeta::getDescription();
SEOMeta::getCanonical($url);
SEOMeta::getPrev($url);
SEOMeta::getNext($url);
SEOMeta::getRobots();
SEOMeta::reset();

SEOMeta::generate();

API (OpenGraph)

<?php

use Artesaos\SEOTools\Facades\OpenGraph;

OpenGraph::addProperty($key, $value); // value can be string or array
OpenGraph::addImage($url); // add image url
OpenGraph::addImages($url); // add an array of url images
OpenGraph::setTitle($title); // define title
OpenGraph::setDescription($description);  // define description
OpenGraph::setUrl($url); // define url
OpenGraph::setSiteName($name); //define site_name

// You can chain methods
OpenGraph::addProperty($key, $value)
            ->addImage($url)
            ->addImages($url)
            ->setTitle($title)
            ->setDescription($description)
            ->setUrl($url)
            ->setSiteName($name);

// Generate html tags
OpenGraph::generate();

API (TwitterCard)

<?php

use Artesaos\SEOTools\Facades\TwitterCard;

TwitterCard::addValue($key, $value); // value can be string or array
TwitterCard::setType($type); // type of twitter card tag
TwitterCard::setTitle($type); // title of twitter card tag
TwitterCard::setSite($type); // site of twitter card tag
TwitterCard::setDescription($type); // description of twitter card tag
TwitterCard::setUrl($type); // url of twitter card tag
TwitterCard::setImage($url); // add image url

// You can chain methods
TwitterCard::addValue($key, $value)
            ->setType($type)
            ->setImage($url)
            ->setTitle($title)
            ->setDescription($description)
            ->setUrl($url)
            ->setSite($name);

// Generate html tags
TwitterCard::generate();

API (JsonLd)

<?php

use Artesaos\SEOTools\Facades\JsonLd;

JsonLd::addValue($key, $value); // value can be string or array
JsonLd::setType($type); // type of twitter card tag
JsonLd::setTitle($type); // title of twitter card tag
JsonLd::setSite($type); // site of twitter card tag
JsonLd::setDescription($type); // description of twitter card tag
JsonLd::setUrl($type); // url of twitter card tag
JsonLd::setImage($url); // add image url

// You can chain methods
JsonLd::addValue($key, $value)
    ->setType($type)
    ->setImage($url)
    ->setTitle($title)
    ->setDescription($description)
    ->setUrl($url)
    ->setSite($name);

// Generate html tags
JsonLd::generate();

API (JsonLdMulti)

<?php

use Artesaos\SEOTools\Facades\JsonLdMulti;

JsonLdMulti::newJsonLd(); // create a new JsonLd group
JsonLdMulti::isEmpty(); // check if the current JsonLd group is empty
JsonLdMulti::select($index); // choose the JsonLd group that will be edited by the methods below
JsonLdMulti::addValue($key, $value); // value can be string or array
JsonLdMulti::setType($type); // type of twitter card tag
JsonLdMulti::setTitle($type); // title of twitter card tag
JsonLdMulti::setSite($type); // site of twitter card tag
JsonLdMulti::setDescription($type); // description of twitter card tag
JsonLdMulti::setUrl($type); // url of twitter card tag
JsonLdMulti::setImage($url); // add image url

// You can chain methods
JsonLdMulti::addValue($key, $value)
    ->setType($type)
    ->setImage($url)
    ->setTitle($title)
    ->setDescription($description)
    ->setUrl($url)
    ->setSite($name);
// You can add an other group
if(! JsonLdMulti::isEmpty()) {
    JsonLdMulti::newJsonLd()
        ->setType($type)
        ->setImage($url)
        ->setTitle($title)
        ->setDescription($description)
        ->setUrl($url)
        ->setSite($name);
}
// Generate html tags
JsonLdMulti::generate();
// You will have retrieve <script content="application/ld+json"/>

API (SEO)

Facilitates access to all the SEO Providers

<?php

use Artesaos\SEOTools\Facades\SEOTools;

SEOTools::metatags();
SEOTools::twitter();
SEOTools::opengraph();
SEOTools::jsonLd();

SEOTools::setTitle($title);
SEOTools::getTitle($session = false);
SEOTools::setDescription($description);
SEOTools::setCanonical($url);
SEOTools::addImages($urls);

Missing Features

There are many SEO-related features, which you may need for your project. While this package provides support for the basic ones, other are out of its scope. You'll have to use separate packages for their integration.

SiteMap

This package does not support sitemap files generation. Please consider usage one of the following packages for it:

URL Trailing Slash

This package does not handle URL consistency regardless absence or presence of the slash symbol at its end. Please consider usage one of the following packages if you need it:

Microdata Markup

This package does provide generation of the microdata HTML markup. If you need to create HTML like the following one:

<div itemscope>
 <p>My name is
  <span itemprop="name">Elizabeth</span>.</p>
</div>

you will need to handle it yourself.

Note: nowadays microdata markup is considered to be outdated. It is recommened to use JSON Linked Data instead, which is supported by this extension.

RSS

This package does not support RSS feed generation or related meta data composition. Please consider usage one of the following packages for it:

spatie/laravel-feed

artesaos/seotools

artesaos

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