INFO7374DigitalMarketingAnalytics
Assignment 1 - Analysis of Digital Marketing Mix of VistaPrint
CLAAT Document - https://docs.google.com/document/d/1tkfomOhcsEKRMtgz6sXLDTNNJs846TGirGZA-KtN8VY/edit?usp=sharing
CLAAT Preview Link - https://codelabs-preview.appspot.com/?file_id=1tkfomOhcsEKRMtgz6sXLDTNNJs846TGirGZA-KtN8VY#0
Presentation Video - https://www.youtube.com/watch?v=p8b_SD4RAdU&t=214s
Assignment 2 - Uncovering Marketing insights
Dashboard Insights video link - https://youtu.be/XCnGIvJ4QL8
CLAAT document link - https://docs.google.com/document/d/1vqdOtfYADITw0em9_nDmxXO1-Eci66TrX2nyiMPHoNk/edit?usp=sharing
CLAAT Preview Link - https://codelabs-preview.appspot.com/?file_id=1vqdOtfYADITw0em9_nDmxXO1-Eci66TrX2nyiMPHoNk#0
Assignment 3 Part 1 - Understanding Promotions & AdStock
CLAAT document link - https://docs.google.com/document/d/1BoSlam9Pp4LPUwb88HmeilAvCu6RH2-b8ECv4c8M0NM/edit#
CLAAT Preview Link - https://codelabs-preview.appspot.com/?file_id=1BoSlam9Pp4LPUwb88HmeilAvCu6RH2-b8ECv4c8M0NM#3
Assignment 3 Part 2 - Attribution Modeling & Budget Optimization
CLAAT document link - https://docs.google.com/document/d/1BoSlam9Pp4LPUwb88HmeilAvCu6RH2-b8ECv4c8M0NM/edit#
CLAAT Preview Link - https://codelabs-preview.appspot.com/?file_id=1BoSlam9Pp4LPUwb88HmeilAvCu6RH2-b8ECv4c8M0NM#0
Assignment 4 - Recommendation System (xDeepFM & Customer2Vec)
CLAAT Document - https://docs.google.com/document/d/18zaAjqPpA-ewZaGBHoPhRu6nFrp9PDiM-q-zhjWkNgM/edit#heading=h.ax8bqte2btx2
CLAAT Preview Link - https://codelabs-preview.appspot.com/?file_id=18zaAjqPpA-ewZaGBHoPhRu6nFrp9PDiM-q-zhjWkNgM#0
Final Project Olist Marketing Analytics: RFM & Pursuasion Modeling, Customer Segmentation & Upselling, Targeted Recommendations
Olist Streamlit Analytics Dashboard - https://olist-streamlit-dashboard.herokuapp.com/
Recommendation Webapp - https://olist-marketing-analytics.herokuapp.com/
Marketing Dashboard - https://prod-useast-a.online.tableau.com/#/site/mohodhruda/views/OlistMarketingDashboard/Dashboard
(Credentials to access Marketing Dashboard- Username: [email protected] Password : Tableau1!)
CLAAT Document - https://docs.google.com/document/d/1BoSlam9Pp4LPUwb88HmeilAvCu6RH2-b8ECv4c8M0NM/edit#heading=h.ax8bqte2btx2
CLAAT Preview Link - https://codelabs-preview.appspot.com/?file_id=1BoSlam9Pp4LPUwb88HmeilAvCu6RH2-b8ECv4c8M0NM#0
Dashbaord - Assignment 2
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Dashbaord - Assignment 3 Part 1
Dashboard - Assignment 3 Part 2
Dashbaord - Final Project
