AKASH164/To-mail-or-not-to-mail

Direct mailings to a company’s potential customers – “junk mail” to many – can be a very effective way for them to market a product or a service. However, as we all know, much of this junk mail is really of no interest to the people that receive it. Most of it ends up thrown away, not only wasting the money that the company spent on it, but also filling up landfill waste sites or needing to be recycled.